THE ARCHIES.
Dating all the way back to the 1940's Archie, Betty, Jughead and Veronica were the masthead characters of the Archie Comics empire. In the late 1960's these characters were re-invented to appeal to a more modern pre-teen audience and appeared in their own TV cartoon show.
This set was an offshoot from that renewed popularity especially after the cartoon band scored a surprise hit single with the song "Sugar, Sugar".
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